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Advertising / The Publicitat (1878-1939)

The Journal Advertising was founded in Barcelona on February 25, 1878, and its director Eusebi Corominas Cornell (1878-1906). It was an informative and policy at the same time within the Republican camp as possible. The drafting team was formed by brothers Emil Costa and Carlos Costa and editors, and Eduard Marquina, Lluís de Zulueta, Josep M. Jorda, Marcel • lí Domingo as collaborators, and Josep Maria Pascual as a music critic, among others. The newspaper became famous for the campaign that led the poet Verdaguer Mossèn Jacint following its conflict with the ecclesiastical jurisdiction, which the campaign daily anticlerical trend, was keen to support. The Advertising he stood against the Catalan, especially since Alexander Lerroux published articles, supported by those of Adolf Marsillach Lleonart.
then fell under the control of the Radical Party and in 1906 went to the direction of Emily Junoy Gelabert, Lerroux lieutenant in Barcelona, \u200b\u200bbut he and most newspaper editors to the radical left and joined the Catalan Solidarity movement . Jordi Llobet Romano in 1907 became the new chief editor. Soon after, Lluís Companys and looked Laureà tried to put the newspaper in the service of Melquiades Álvarez reformist party, but the carpenter purchased the large employer shipping during World War I. Antoni Taya in 1915, which entrusted the reorganization Amadeu Hurtado. He appointed as director Jordi Rome and secured the collaboration of Eugene Xammar, Antoni Rovira i Virgili, Feliu Elias, Carles Soldevila (who popularized its Dietari fulls), Josep Artis, Manuel Brunet, Andreu Nin and others who gave the newspaper a Catalan tone and proponent of the working class. But in 1921, due to economic difficulties, the family sold the newspaper Taya Employers' Federation, which changed the direction but could not sustain it.

Purchased one year by the new party Accio Catalana, liberal branch of the Regionalist League, on October 1, 1922 came to be written in Catalan under the name of the Publicitat. Its first director was Lluís Nicolau i d'Olwer who was in office until 1924 when he was forced into exile by the dictatorship of Miguel Primo de Rivera. Despite the prohibition of the Catalan language, political censorship and control of the media was allowed its publication in that language because it was not a strict prohibition in absolute terms. With the Royal Decree of March 24, 1924 this newspaper left out Monday by the obligation to abide by the Sunday rest Most newspaper editorials, then being replaced these days by the Official Road on Monday. The philologist Pompeu Fabra, leading collaborator, he published his philosophical conversations. He also collaborated journalist and writer Josep Pla, together with Josep Maria de Sagarra and Josep Carner, the three as foreign correspondents. The newspaper quickly became the main body of the Catalan intellectual.
After the events of October 6, 1934, the newspaper was suspended, being replaced by a new weekly publication in Catalan called Mirador. The Publicitat edited again in January 1935, suffered the restriction of paper during the Civil War years and definitely disappeared January 23, 1939 because of the increasing difficulties and with the advent of the Franco regime to Barcelona.