Tuesday, January 25, 2011

What Age Is Nomarks Cream

READING (1921)

Readings magazine was founded in 1921 in Barcelona in the Sociedad General de Publicaciones, with offices in Madrid. Initially, the magazine made its name because it was a monthly publication compiled stories, short stories and different stories, some of them written by renowned writers and poets. Included a small section on graphic photographs of current events of the time almost always on artists of all genres. The first issue was released in June 1921 at a price of 1.30 pesetas literary supplement magazine HOME AND FASHION, founded in 1909 and consists of a family structure that ended up breaking with the entry of foreign publishing groups. This first issue included a work of Jacinto Benavente, two novels, eight stories and five articles about the actors of that era. It was not until 1925 when the magazine READINGS, then monthly, became independent.

From the thirties, the magazine increased its format but without changing its content, and from October 1936-1941 was interrupted editing by reason of the English Civil War and postwar.
until 1950 maintained its literary content, and from 1951 began to incorporate national and international reviews of current with different snapshots, also published case of films of the moment, life and photos of artists of the time, sections on women's fashion ... Beginning in 1956 with the advent of television in Spain and Julio Bou Gubert as director of the magazine, was when he developed the real take-off of the magazine with news on the television screen characters. From this time and its passage is fortnightly magazine when the magazine began to opt and content than it is today regard as gossip. His move to weekly television appearance were other big pulse of the journal at this time.

already in the so-called "development" of the sixties and seventies, the magazine underwent a change both in appearance and content, becoming a monthly publication of national and international news and more enlightened that it had nothing to do with "reading" literary past.
Currently, the trend has been to vary the format and become a weekly magazine of news and heart, with major interviews and photo stories of characters from the world of the tabloids. The magazine was acquired in 2006 by the publishing group with the rest RBA Edipresse Publications Hymsa. Already in the XXI century, the magazine faces READINGS century with a firm commitment to the treatment of advanced image and great features and interviews.

According
Begoña Pueyo article published in RBA, the most prominent social commentary magazine reading would be the following, as quoted verbatim below:
- Soraya of Persia, the first cover that swept up exhausted. In 1958, repudiated by the Shah of Iran because they can not give him an heir, was the first magazine to exhaust their copies in record time.
- Pablito Calvo, the first English in our home. In 1955, a star was not consecrated, but a child singer who had assaulted seven years of fame with the movie "Marcelino, bread and wine."
- The Prince Juan Carlos and Queen Sofia of Greece, first appeared on the cover eight months before his wedding, on the occasion of the marriage proposal that took place in 1961 in Lausanne.
- Weathering censorship Margaret of England. The younger sister of Queen Elizabeth II married in 1960 the same week that Franco visited Barcelona. Were required to give the "Leader" in front, but finally authorize Margarita ... but ahead of the next edition.
- The Wedding of Jackie Onassis, the most wanted picture. It was not exclusive, but the only image that came to Spain of the link. It took 200,000 of the old pesetas, in 1968, when the magazine was sold for 14 pesetas.
- Exclusive imagination. Readings In 1969 Marisol wedding dressed hours before his wedding. Due to the difficulties of closing, to get the cover, enough complicity of the actress, the professionalism of the photographer (César Lucas) and a simple blanket for the miracle.
- The hidden child Serrat, a secret well handled. Readings knew the Catalan singer had one child, four years, Queco. Respect for your privacy is kept secret until the singer, in 1974, allowed exclusively to the big news.
- The most distressing cover: The brake on "tejerazo" of 23F. In 1981, they were moments of great uncertainty for all English before a coup attempt that threatened our young democracy. The cover was the thanks to Don Juan Carlos for his energy and serenity.
- Covers human interest as dedicated to Victoria Anna, the first test tube baby in our country 25 years ago, turned readers into participants of a new social phenomenon.
- Reading baptized "Paquirrín." When Isabel Pantoja and "Paquirri" presented to her newborn son as Francis Joseph, the editor of the magazine points with humor that the child was a "Paquirrín." So went in front on 24 February 1984 and well known since then.

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